For those of you who have already got your business off the ground, you may be debating whether building your email list is a massive waste of energy considering that most people nowadays seem to connect with customers via social media.
For those of you who are yet to start building your business or your business is still in its infancy stage, you may be thinking ‘list? What list? What does it do?’.
The List is your tribe; your entourage, your band of loyal followers.
Your list contains the people who have signed, via your site, to find out more about your business, to keep updated, to be kept in the loop about product sales, launches and upcoming events.
For you it’s simply a way to reach out to your potential customers and build a relationship with them in such a way that they eventually become your loyal customers.
Why do you need a list?
By targeting just those on your list you are delivering content to those who actually want to receive it. Your business needs customers and those customers are likely to be those within your list.
Plus, because your email list is your platform and you’re not competing with everyone else who is trying to get their message across.
Why are they likely to be on your list?
Because your list contains those that have shown an interest in what your business has to offer.
My email list has been one of my best ways to connect with future coaching clients and most of my enquiries come via those that are already on my list.
Your audience may not visit your website or social media accounts daily, but chances are they will check their email. If you have something you need to say to your audience, the best way to get their attention quickly is via email. So, if you have a launch that you want to announce for a new product or service, you are taking some time out, you’re re-branding your site or anything else that will effect your audience, email is the best way to ensure your message is heard.
How do you grow your list?
A lot of businesses know how to create website content and how to draw visitors to their site however they fail to see results from this traffic. This is generally because they are failing to capture the details of the people who are visiting.
To ensure this doesn’t happen to you, establish a clear incentive for consumers to give you their email address. An effective way to do this is to develop what’s known as a ‘lead magnet’.
A lead magnet is a free offer, often in the form of a download, which visitors receive in return for giving you their email address. A lead magnet should be of value to your audience and something that demonstrates your skill set and experience in your particular field. A lead magnet should be on a topic that your audience wants to know more about.
As a business owner you would be missing out on a huge opportunity if you’re not focusing on building an email.
Think about how you could incorporate this model into your business.
If you already have a blog with pieces of content think about how you can repurpose and share this if it’s still relevant to your audience. If you don’t have any old content to share then you’ll be able to quickly create content that helps your audience and establishes you as a thought leader in your industry.
Do you need help with your lead generation and marketing for your business? Book in a FREE Business Exploration Session using the form below.