If businesses should be where their customers are, then Snapchat is the place to be. Since its launch, in September 2011, Snapchat has shown incredible growth reaching over 100 million views every day. This alone should give you an indication that Snapchat is a serious contender amongst the other social media platforms.
What is Snapchat?
Snapchat is a mobile-only app that allows users to send photos, videos, and messages (also known as ‘Snaps’) that last up to 10 seconds before they disappear. Alternatively, users can add their snaps in a ‘Snapchat story’ that collects all the snaps that they’ve taken in the last 24 hours.
Snapchat is a platform that is ‘in the moment’. It is much more like the way that we communicate in real life than any other platform. Consider it a more fun version of text messaging. Way more fun. Snapchat also has a Chat feature, to start a conversation with someone just swipe right on their name from your recent Snaps page. Like Snaps, Chat messages disappear once you’ve read them.
You can find out more about how Chat works in the below video:
Why is Snapchat so Effective?
The benefits of Snapchat is its authenticity, quick and to the point nature and its no B/S approach. You send a snap, the recipient views it with no advertisements, no distractions and no sharing. That’s it.
Snapchat also has a 100% delivery rate. Unlike other platforms, like Facebook, every snap you send to your audience is received, without filtration. This is an incredible feature for businesses who are currently spending large amounts on other platforms to get posts out to their existing followers.
How do you use Snapchat for business?
Businesses from every industry are beginning to use Snapchat – from Burberry to Sour Patch Kids; General Electric to Agile Transitions . They are using Snapchat to connect with their customers in a way that’s organic, low-cost and engaging.
Despite its huge growth, there are still many businesses that have been slow to adapt, as they’re not sure how to use it or how they can engage their consumers. Unlike the other social platforms (i.e. Facebook, Instagram, Twitter etc), the highly personal aspect of Snapchat isn’t conducive to brands looking to broadcast a message to the masses.
The brands that are using Snapchat, have adopted strategic and creative campaigns, to grow and connect with their audiences. They do so by running short-lived, organic campaigns, that share brand news and a behind the scenes experiences.
Building Your Snapchat Audience
When starting out on Snapchat, the best way to begin building your audience is to use your existing social media accounts or print marketing materials. The simplest way is to do this is by promoting your Snapcode (your unique, scannable code that users on Snapchat can either take a screenshot of the image (print) or scanning the image with your Snapchat camera.
Another way to get people to follow your Snapchat account is the promise of exclusivity. Share things you that you don’t share anywhere else such as a product launch or a giveaway.
Here’s a great example of how Audi used Snapchat during the Super Bowl to grow their audience.
Snapchat Accounts to Follow
One of the toughest things about getting started on a new social network can be knowing who to follow and learn from. Her are a few accounts of individuals and brands that we think are rocking Snapchat:
Product Hunt @producthuntteam
Gary Vaynerchuk @GaryVee
Kate Hudson @khudsnaps
Taylor Nikolai @taylor.nikolai
DJ Khaled @djkhaled305
Oh by the way, we’re on Snapchat too: @agiletransition Send us a snap!
So can Snapchat actually drive customers to your business and/or website? The answer is absolutely ‘yes’! If you haven’t started using Snapchat as part of your social media marketing strategy, you’re definitely missing out on the opportunity to connect with consumers in your target audience.