I spend a of of time on social media… and Instagram would have to be one of my favourite platforms.
As a self confessed Instagram addict, I have become utterly obsessed with how businesses are nailing it using Instagram.
I love discovering how successful brands have built a cult following via this social media platform and how they have branded themselves to stand out from the noise.
Being a newer platform, it’s something that many people find difficult to wrap their head around. However once you get the hang of it, you will find this platform addictive. It’s a great way to build your brand, grow your audience, and effectively tell people how awesome your business is.
It’s also a great tool to use, as many other businesses haven’t discovered how to use it to grow their business.
So, what is the trick? Read on to find out the 5 Tips To Instagram Success that will help you grow your business….
- Create a Bio that’s all killer and no filler
Your bio is the first thing people will see at the top of your Instagram page. Make sure it gives a concise overview of what your business sets out to achieve.
Remember that this is your business profile. The aim of the account is to attract customers to your business, so the fist thing you want your followers to know what your business is. When they follow you, this is most likely because they have some interest in the type of business that you offer.
Make sure you include a link to your website. This could be the main home page or it could be a specific page that you want to direct them to like a subscriber page where they can sign up to your mailing list, or a promotion page with a specific product that you want to sell.
- Use Hashtags
Hashtags are crucial. People use hashtags on Instagram to index their content with the aim to have more people view their feed and account, which will hopefully lead to a new follower. In the beginning, you’ll probably have a couple of hashtags that you will use, however in order to save time, it’s a great idea to develop a group of tags you can copy and paste into every post, adding additional tags that are particularly relevant to that post.
Search through the posts that have been indexed and are most related to your business to see what other relevant tags are being used. Depending on how niche your business is, you’ll get a feel for what is popular and which tags you should be adding to your feed.
- Connect Instagram to Your Other Social Channels
You’ll get more exposure and followers if you connect Instagram to your Facebook and Twitter accounts. That way, when you share an image on Instagram, it will automatically be posted to the other social media platforms. Click here to see an example of the Agile Transitions Facebook page.
- Share Content That Your Customers Will Want
One thing that sets Instagram apart from other social media platforms is that it’s very community focused. Your Instagram feed should be consistent with your brand and your overall business identity.
You want to create a feed that resonates with your viewers and leaves them wanting more. They should view your feed and want to find out more about your business and what it has to offer.
- Post Frequently
As for how many posts, if you post 3-4 times per day you are likely to get 10+ new followers a day, and this is the type of frequency that the most successful brands on Instagram are working on. If you aren’t at a point where you aren’t able to create that much content just yet, posting once per day would be a great goal to aim for, and will definitely help you to truly learn and understand the platform and build your audience.
Instagram is an incredibly powerful tool for marketing your business. This is true for both product and service based businesses.
Go and have a look at your Instagram page and ask yourself whether you are doing all of the above and if not, what can you do differently?
Remember that the aim of Instagram isn’t to just give your ego a boost by having a thousands of followers, but rather to guide these followers to your website, get them to sign up to your list and ultimately turn them into paying customers.